Magazine Readership

Readership of every printed issue of Diversity Magazine is 80,000 as every copy is read by at least four people. Readers are primarily professionals and business people, including immigrants, Aboriginals and decision makers on matters related to diversity, human resources as well as others.

Magazine Target Readers

• 52% women and 48% men
• Aged between 25 and 65 years
• 75% college or university educated
• 80% value education and skill enhancement
• 40% came to Canada over 10 years ago
• 30% have been in Canada less than 5 years
• 15% are Aboriginal and other Canadians
• 15% are diversity policy and decision makers
• 80% constantly need information to succeed
• 60% own or plan to own homes & cars soon
• 55% currently use public transit to commute
• 75% are married or plan to get married soon
• 90% live in Toronto and surrounding areas
• Average family size for most is 2 to 4 people
• Average household income is $55,000
• Average readers are keen to do networking
• Average readers spend to change their lives
• Average readers share their brand loyalty